Perk for the Ultrarich: Buy an $85 Million Apartment, Get a Trip to Space

Dan Neiditch
7 min readJun 4, 2019

A Manhattan unit is being marketed with impressive incentives, including three luxury cars and a home in the Hamptons.

By James Barron

In the 1920s, when Gilded Age plutocrats reigned in Manhattan, an heiress agreed to an unheard-of deal. She traded her Fifth Avenue mansion for an apartment atop a new building.

But she had her demands. A private entrance with its own driveway. And a private elevator.

She got them, along with a 54-room apartment, including a dining room that could seat 125 and a cold storage room for her furs and flowers. An architectural historian described it as “the largest and very possibly the most luxurious apartment ever created anywhere.”

So was born a Manhattan penthouse.

Now, in another time of extreme wealth in New York, super luxury buildings are rising higher than ever, with prices to match.

With such an abundance of opulence how do you attract buyers?

Promise a trip to space.

Yes, two seats on a future spaceflight.

But there is more.

The apartment in question comes with a house in the Hamptons for one summer; three cars — two Rolls-Royces and a Lamborghini; a yacht with docking fees for five years; season tickets to Nets home games; dinner once a week at the two-Michelin-star restaurant Daniel; a private chef for a year; a butler; and a $2 million construction allowance for renovations.

It also comes with a stratospheric asking price: $85 million, or about 92 times the average price of a home in New York City, according to Census Bureau data. It went on the market a year ago and hasn’t sold yet.

The apartment, on West 42nd Street on the far West Side, also comes with two seats on a future trip to space. Credit: James Estrin/The New York Times

Still, even in a city of extremes, it was only the third most-expensive apartment when the real estate website Curbed listed the 25 priciest homes for sale in New York a couple of months ago. “The uppermost echelon of real estate in the city is still, well, ridiculous,” Curbed declared, noting that “the lower end of the list” was around $45 million.

The prices reflect the luxuriation of Manhattan, as money continues to pour into ultraexpensive apartments and developers build for the richest of the rich.

The tsunami of capital is shifting the landscape: The research firm CoStar Group estimated that 80 percent of the apartments under construction in Manhattan are in luxury-level buildings. Citywide, the figure is 74 percent.

Jonathan Miller of the appraisal firm Miller Samuel said he defines the top 10 percent of the market, everything above $5.8 million, as luxury — a term he said has become the most overused word in real estate.

Apartments above about $20 million represent “the top 1 percent or less” of the total market, he said.

“You could call it the trophy market,” he said. “It’s a very rarefied market segment.”

And it has the optics. It is what “people outside of Manhattan look at Manhattan through,” Mr. Miller said. “They assume that that’s the market in general.” But roughly half of the apartments sold in Manhattan go for less than a million dollars — “not to be cavalier about a million dollars,” he said.

Still, an address in the highest of high-end buildings in New York has become a coveted prize for many of the wealthiest buyers.

“You’re seeing the results of the incredible growth of inequality between the rich, the superrich and the absolutely ridiculously, obscenely rich,” said Philip Kasinitz, a professor of sociology at the City University of New York’s Graduate Center.

“The distance between just being pretty wealthy and having this kind of money has hugely increased.”

In the original Gilded Age, the city pushed out horizontally, reaching toward what became the suburbs. But it also pushed up, for work. “New York began to pile office floor upon office floor to create the splintered skyline that heralded the profile of the 20th-century American city,” an architectural historian, James F. O’Gorman, wrote.

The building where Mr. Neiditch is selling the apartment is part of a wave of luxury buildings in New York aimed at the wealthiest of buyers. Credit: James Estrin/The New York Times

In the new Gilded Age, the city has pushed up for living space, with ever-taller buildings — and eye-popping prices, led by the $238 million condominium on Billionaires’ Row, as the area south of Central Park and bracketed by super-tall buildings has come to be known. It beat the previous high price in New York City, a duplex a couple of blocks away that sold for nearly $100.5 million in 2015, reportedly to Michael Dell, the computer entrepreneur.

“What luxury means has changed,” Mr. Miller said. “In the 50s, you had mid-rise buildings that were called ‘luxury’ because they had an elevator and a doorman. You’d see signs: ‘Air conditioning, doorman and elevators — luxury building.’ Now you’re on the 96th floor, and you have a pool and a slew of amenities in the building.”

And bigger homes. In Manhattan, one in five new condos has at least three bedrooms, up from one in 20 in the 1990s, Mr. Miller said. The $238 million apartment has 24,000 square feet, which works out to $9,917 a square foot. The $85 million apartment with the extras, marketed by Daniel Neiditch, a broker who is also the president of the condominium association in the building, covers 15,000 square feet, a relative bargain by comparison at $5,667 a square foot if it sells for $85 million.

The building is on West 42nd Street, between 11th and 12th Avenues — once more Skid Row than Billionaires’ Row. Last year city law-enforcement agents conducted a raid on the building over illegal rentals arranged on Airbnb. Mr. Neiditch said at least half the violations had been dismissed and added that there had been no violations since the raid.

Mr. Neiditch said that 20 years ago, “this was a terrible place to be.” The building took the place of a stable for police horses. A gas station was next door, and a parking lot was across the street. Tall new buildings have long since replaced both.

Mr. Neiditch said he wants to offer a New York experience to a buyer who may not make the apartment a full-time home. Credit: James Estrin/The New York Times

Mr. Neiditch’s building offers the kinds of amenities that have become standard — and expected — in many new buildings: a private movie theater, a state-of-the-art gym and a well-equipped playroom.

But his inducements are flashier than at other condominiums, where incentives sometimes include paying buyers’ property taxes or common charges for a year or two.

Mr. Neiditch said he is not just selling an apartment; he is selling an immersive experience, even if many luxury apartments are pieds-à-terre that go empty while their owners are gallivanting where the ultrawealthy gallivant. For someone who has not lived in New York, he said, the incentives would “give them the basis of a New Yorker’s lifestyle.”

“Dinner at Daniel’s gives them a place they can go to,” he said. “Courtside seats to the Nets gives them sports. They’ll have cars. They’ll be able to go out to the Hamptons without having to look for a place.”

Or cope with the headache that is the Long Island Expressway.

“A sail out to the Hamptons could be fun,” he said, “or take the boat and go down to the Caribbean.”

When Mr. Neiditch put the apartment on the market a year ago, the eye-opening inducements led to press coverage. He said there had been discussions with one would-be buyer, but the deal breaker was the elevator. The would-be buyer insisted on a private one.

So did the heiress Marjorie Merriweather Post, who swapped her mansion for the 54-room apartment in the 1920s. “Part of her deal when she said ‘I’ll sell you my mansion’ was that they would build a triplex for her at the top, with a huge, arched window,” an architectural historian, Andrew S. Dolkart, said.

The library in the Fifth Avenue penthouse apartment of the heiress, Marjorie Merriweather Post Hutton, whose home was emblematic of the way wealthy New Yorkers lived during the Gilded Age. Credit: via Museum of the City of New York

As Robert A.M. Stern, writing with Gregory Gilmartin and Thomas Mellins, explained in the book “New York 1930,” she was “unwilling to mix with the building’s hoi polloi who occupied the lower floors.”

They came and went through the Fifth Avenue entrance. She had her own entrance around the corner on East 92nd Street “from which a private elevator whisked her and her guests to a grand foyer.”

Mr. Neiditch’s building has its limitations. It has only four elevators, and Mr. Neiditch said making one of them private was a demand he could not meet.

He would not identify the prospective buyer who wanted the elevator but said the person “did not wish to be seen by anyone else.” He said he offered a private entrance through the building’s garage, but the person would still have had to take the elevator.

“They wanted a private elevator for their use at all times, even though the person probably wouldn’t be here 300 days out of the year,” he said. “It was just something they were stuck on.”

As for the spaceflight, a departure date has yet to be set. Mr. Neiditch would not discuss details of the arrangements.

“But you’ll have two seats on that, which is just a cool perk to have,” he said.

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Dan Neiditch

President @ River 2 River Realty. Managing >1 billion dollars in real estate since R2R’s founding. Owner of Atelier condo.